Sugar
Reducing sugar in our most popular drinks
Information
Nutritional information fully available
Behaviour
Marketing and advertising codes of practice
We are proud of creating drinks that people enjoy and love
We remain committed to helping our consumers live healthier lives by improving and innovating with our drinks.
Vincent
Meron - Chief R&D Officer,
Suntory Beverage & Food
Europe
Less sugar
We continue to work on reducing the sugar in our drinks. By 2025 we want to reduce added sugar in our portfolio by 35%. To achieve this forward-looking objective, we are working on two separate initiatives. One is to reformulate many of our existing drinks to lower the sugar content. The second is to create new, lower-sugar, lower-calorie drinks, to broaden the range of healthier options for consumers.
Positive choices
We
want to promote and encourage healthy and positive
choices in consumers. We provide accessible and easy to
read nutritional information about our drinks, to
encourage an informed choice about the drinks they
consume.
Our commitment to responsible and
conscious marketing is reflected in our choices of when
and where we promote our drinks, as well as in our
promotion of healthy lifestyle habits.
More natural
Many
of our consumers tell us they would like more natural
beverages, so we have set ourselves a goal to remove
all artificial colours and flavours from our drinks
by 2025.
Our research and development
teams are always looking for new and innovative
ingredients to help us reach our aims. Our scientists
are part of a global network of experts who share best
practice and experience, and bring these insights into
our business.