We
have a strong culture, with solid principles that guide our business towards
creating harmony with people and nature.
Our Purpose
To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.
Water is the source of all life. Just like water, we want to renew the world and develop our business sustainably. We want to coexist with nature and protect our environment for future generations, so they can also enjoy a world full of life.
Water satisfies our thirst and gives us new energies. We too want to satisfy people and enrich their lives by delivering products they enjoy and love.
Water is powerful, too. It shapes our world in countless ways, changing our landscapes, adapting and flowing freely. We want to reflect that power and adaptability in our business. We will move freely like water to overcome new challenges and find new ways to bring joy to the lives of consumers.
OUR MISSION
Harmony with people and nature
Our
founding principle of existing in harmony with people
and nature remains unchanged. We want to contribute to
people’s wellbeing by accompanying them in small moments
of joy and enrich their lives by providing them with
healthier choices. At the same time, we want to grow
sustainably, coexisting with nature and making a
positive impact on our environment.
By
creating greater bonds of appreciation between people
and the world around them, we want to help people live
richer, more fulfilling lives, to inspire the
brilliance of life.
OUR VISION
Growing for Good
We
want to be a company that always has a positive impact
on its community. We want a better, brighter future for
everyone, and we take concrete steps to make that
happen.
But we know that the bigger we are,
the greater our positive impact can be. That’s where our
vision of Growing for Good comes from. It
provides a focus on sustainable growth, as we realise
that both good and growth are equally
important.
This vision applies to the company
as a whole and each individual. It’s not just about
supporting the company’s growth, but growing ourselves:
learn new things, try new things, and become better in
everything we do.
Our Values
Yatte Minahare
Since
the beginning, we have found challenges to be opportunities
to make things better. This mindset is summarised in
Yatte Minahare. A rallying call from our founder
Shinjiro Torii to dream big, take challenges and never give
up.
We want to create an environment that
welcomes boldness and imagination, where fear is rejected
and failure is seen as part of the path for improvement and
growth. We want our employees to be agile thinkers,
confident in their ability to innovate and solve problems
with new approaches.
Growing for Good
We
want to be a company that always has a positive impact on
its community. We want a better, brighter future for
everyone, and we take concrete steps to make that
happen.
But we know that the bigger we are, the
greater our positive impact can be. That’s where our vision
of Growing for Good comes from. It provides a focus on
sustainable growth, as we realise that both good and growth
are equally important.
This vision applies to the
company as a whole and each individual. It’s not just about
supporting the company’s growth, but growing ourselves:
learn new things, try new things, and become better in
everything we do.
Giving back to society
People
love our brands because of the joy they provide. They are
part of shared moments of celebration, quiet happiness, or
great family memories. The delightful experiences they live
with our drinks enrich their lives.
But Suntory
stands not just for enjoyment, but for responsibility. We
recognize the importance of the world around us. We aim to
give back generously to the world and to society and build
long-lasting, mutually beneficial
relationships.